![Two women leave the temporary Nike store in Shoreditch, East London April 30, 2009. Tucked away on a side street in the shell of an old railway arch and only open from Two women leave the temporary Nike store in Shoreditch, East London April 30, 2009. Tucked away on a side street in the shell of an old railway arch and only open from](https://c8.alamy.com/comp/2D14R2D/two-women-leave-the-temporary-nike-store-in-shoreditch-east-london-april-30-2009-tucked-away-on-a-side-street-in-the-shell-of-an-old-railway-arch-and-only-open-from-thursday-to-sunday-not-what-you-would-expect-from-a-london-store-of-one-of-the-worlds-biggest-brands-but-thats-how-sporting-goods-giant-nike-set-up-a-temporary-home-last-summer-and-the-secretive-format-selling-high-end-ranges-and-occasional-exclusives-has-proved-such-a-hit-with-those-in-the-know-that-it-is-staying-around-for-good-to-match-feature-retail-popupshops-reutersstephen-hird-britain-business-2D14R2D.jpg)
Two women leave the temporary Nike store in Shoreditch, East London April 30, 2009. Tucked away on a side street in the shell of an old railway arch and only open from
![Ruby Rose Official Updates on Twitter: "@RubyRose's Nike campaign on a billboard in Shoreditch https://t.co/DgtvKIJoW9" / Twitter Ruby Rose Official Updates on Twitter: "@RubyRose's Nike campaign on a billboard in Shoreditch https://t.co/DgtvKIJoW9" / Twitter](https://pbs.twimg.com/media/C728JYVVQAAGkVh.jpg)
Ruby Rose Official Updates on Twitter: "@RubyRose's Nike campaign on a billboard in Shoreditch https://t.co/DgtvKIJoW9" / Twitter
![A woman walks inside the temporary Nike store in Shoreditch, East London April 30, 2009. Tucked away on a side street in the shell of an old railway arch and only open from Thursday to Sunday -- not what you would expect from a London store of one of ... A woman walks inside the temporary Nike store in Shoreditch, East London April 30, 2009. Tucked away on a side street in the shell of an old railway arch and only open from Thursday to Sunday -- not what you would expect from a London store of one of ...](https://c8.alamy.com/comp/2D26XWC/a-woman-walks-inside-the-temporary-nike-store-in-shoreditch-east-london-april-30-2009-tucked-away-on-a-side-street-in-the-shell-of-an-old-railway-arch-and-only-open-from-thursday-to-sunday-not-what-you-would-expect-from-a-london-store-of-one-of-the-worlds-biggest-brands-but-thats-how-sporting-goods-giant-nike-set-up-a-temporary-home-last-summer-and-the-secretive-format-selling-high-end-ranges-and-occasional-exclusives-has-proved-such-a-hit-with-those-in-the-know-that-it-is-staying-around-for-good-to-match-feature-retail-popupshops-reutersstephen-hird-britain-business-2D26XWC.jpg)