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Giorgio Armani – The Iconic Global Fashion Brand - Martin Roll
PDF] The Anatomy of an International Fashion Retailer – The Giorgio Armani Group | Semantic Scholar
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Stretching Success: Do You Need A Brand Extension Strategy?
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PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar
Luxury Daily
How luxury brands do brand extensions | 3 Lessons from luxury brands - YouTube
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Armani: King of Italian Fashion — Ashley E. Davidson
Peter Kang on Twitter: "Two types of luxury brand extension. Pyramid model: brand has its most exclusive offering and trades down via licensing or sub-brands into more mass market: think Armani. Galaxy